Business model
We define franchise type, investment, fees, royalties, EBITDA and returns. The foundation that makes it sustainable and attractive.
You have a model that works. We turn it into a solid, scalable franchise system: business model, legal, operations manual, brand and representation, end to end. In the US, qualifying investments open the door to the E-2 Treaty Investor Visa.
A complete path, piece by piece. You don't need to know how to franchise. We build the system and stay with you through it.
We define franchise type, investment, fees, royalties, EBITDA and returns. The foundation that makes it sustainable and attractive.
Franchise agreement, confidentiality agreements and annexes. Protects your brand and structures the relationship with every franchisee.
We turn your know-how into a practical guide so every location runs at the same standard.
We study your position and the market so you expand with strategy and differentiation.
A dedicated section that informs, persuades and captures qualified prospects.
A professional, visual piece that presents your franchise with impact.
Four phases with defined deliverables. No surprises, no detours.
We analyze the profitability of your current operation and build the financial model of the franchise: required investment, entry fee, royalties and projected return for the franchisee. The foundation that makes your expansion sustainable and attractive.
We draft the franchise agreement, confidentiality agreements and the necessary annexes. A solid legal structure protects your brand, defines the rules of the game and orders the relationship with every franchisee from day one.
We transfer all your know-how into a practical manual with standard operating procedures. Every process documented, step by step, so any franchisee can replicate your business at the same standard, without depending on you.
We create the assets that present your franchise to the market: a prospect-capture landing page and a commercial sales brochure. This stage is the entry door, not the close: it attracts and qualifies candidates rather than selling the franchise.
For nationals of treaty countries, a qualifying franchise investment can open the door to living and working in the United States under the E-2 visa, with your family included. We select the brand, structure the deal, and support the filing end to end.
See the E-2 program →If you are already a franchisor or simply want to take your operation to the next level, we work with you month to month with dedicated hours for strategy, decisions and growth. No rigid structures, no empty presentations: real work with measurable results.
A monthly sparring partner to make better decisions and stay on course.
Strategy plus a diagnosis of operations, sales and your franchisee network.
Active leadership of the team that operates and grows the network.
Brands that have trusted us













Most consultants hand over a presentation and leave. We stay until the structure is built, the documents are signed and the first franchisees are in.
Founder and Senior Consultant at Grodessa, a boutique firm specialized in franchise development, international expansion and brand representation.
With more than 30 years of experience, he has led expansion projects across Latin America, the United States, Europe and the Middle East, helping companies turn proven models into scalable franchise systems. His track record includes his role as Director of International Market Development at RESTALIA (100 Montaditos), where he negotiated contracts worth $33M, and founding the Franchise Committee of the Santiago Chamber of Commerce.
His expertise spans franchise strategy, business-model development, territorial planning, international market entry, franchise sales and commercial negotiation. He has guided companies across multiple industries through every stage of the process: from structuring the program and the legal framework to identifying qualified investors and supporting market entry.
Bachelor in Hotel Administration, graduate of Cornell University (New York), specialized in multi-unit restaurant management.
Consultant and entrepreneur specialized in franchising and business expansion. At Grodessa he leads the commercial, marketing and technology areas, working directly on growth strategy, investor acquisition, process optimization and the structuring of expansion projects.
Trained in Business Engineering at Universidad del Desarrollo and finishing at IE University (Madrid), he combines a solid academic base with hands-on execution. In parallel he runs his own portfolio of businesses, including e-commerce brands across different acquisition models and direct-to-consumer channels.
His technical profile is self-sufficient: WordPress, SEO, HubSpot, Zapier and digital marketing. He works intensively with artificial intelligence, in particular with Claude Code, to automate workflows, optimize internal processes and build dashboards and custom applications. He designs the strategy and oversees execution, without depending on third parties for operations.
He moves regularly between the United States, Chile, Spain and Southeast Asia. A Spanish citizen, with an international outlook applied directly to the projects he leads.
"Absolutely eye-opening experience. The consultation completely exceeded my expectations. Knowledgeable, clear and genuinely invested in helping me understand the best path forward. They didn't just sell a service, they offered real strategy, insight and direction."
"Superb service from Mauricio. Highly recommend to review, interpret and advise on the FDD document for a franchise. Exceptionally quick scheduling and easy to communicate with. His knowledge of the franchise space is a huge help to those trying to learn."
"Working with Mauricio was fantastic. He delivered professional work on time and met my expectations. His communication was excellent and his high-quality results speak for themselves. I highly recommend him for any project."
"A great experience from start to finish. I am very grateful to have found Mauricio. He was worth every dollar and I would definitely use his services again in the future."
"Mauri is exactly what he says he is, an expert in franchising and business. The same advice and consultation could easily cost 5X more elsewhere. I'll definitely be connecting with him again soon."
"I am impressed. It is hard to find a franchise professional. He definitely knows what he is doing and delivered beyond expectations. I will continue working with Mauricio, and I consider myself lucky to have found him."
"Mauricio was very friendly and helpful. He explained franchising, the pros and cons and how we can expand our business. His knowledge and experience are second to none and can open your eyes to things you didn't anticipate."
"I cannot recommend him enough for his exceptional service. His genuine nature, reasonable pricing, willingness to go the extra mile and lightning-fast delivery make him stand out in a competitive market."
A call to understand your model and whether franchising is the right path. No presentations, no pressure.